...and now has to deal with the repercussions from Google.
The NYTimes did an expose over the weekend on a name brand company who apparently outsourced their Search Engine Optimization (SEO) to a shady SEO firm.
J.C. Penney was established in 1916, long before search engines were even imaginable. They find themselves in a precarious place, having been caught trying to juice their search results by Google.
Most companies who do this sort of thing MORE